Custom your jeans

Almost everyone has the experience of buying jeans. However, it's not easy to buyjeans which perfectly fit our body. Collaborating with a merchant from Taobao, we built a website for customing jeans.

Competitive analysis

We search many different websites for custom-made jeans on the Internet. We found that these websites can be categorized into two kinds::

1. Create jeans from the beginning. Most people aren't designer, it's hard for them to create a pair of jeans considering every details.

2. Show jeans but no custom option. Such kind of custom websites are copied from E-Shop website which is good at showing the details of jeans but actually not appropriated as custom-made since it contains no custom options and body measurement input.

Custom jeans with as little option as possible.

User research

After analyzing the data from our collaborator, we have concluded three main needs of people who want a pair of custom jeans.

Information architecture

I designed three different part for the above three main needs.

Main user flow

I designed and improved Zhihu product features during my internship.

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a ripple gateway for RMB.

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a game inspired by the movie, Pacific Rim.

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an iPad app for Rubik's Cube learner.

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EDM & Promo

I designed Zhihu EDM and lots of Promo during my internship.

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WORKS

  • Zhihu Product

    I designed and improved Zhihu product features during my internship.

  • Rippay

    a ripple gateway for RMB.

  • Wudaokou Rim

    a game inspired by the movie, Pacific Rim.

  • Idjeans

    a custom jeans website.

  • Magic Cube

    an iPad app for Rubik's Cube learner.

  • EDM & Promo

    I designed Zhihu EDM and lots of Promo during my internship.