
Custom your jeans
Almost everyone has the experience of buying jeans. However, it's not easy to buyjeans which perfectly fit our body. Collaborating with a merchant from Taobao, we built a website for customing jeans.
Competitive analysis
We search many different websites for custom-made jeans on the Internet. We found that these websites can be categorized into two kinds::
1. Create jeans from the beginning. Most people aren't designer, it's hard for them to create a pair of jeans considering every details.
2. Show jeans but no custom option. Such kind of custom websites are copied from E-Shop website which is good at showing the details of jeans but actually not appropriated as custom-made since it contains no custom options and body measurement input.
Custom jeans with as little option as possible.
User research
After analyzing the data from our collaborator, we have concluded three main needs of people who want a pair of custom jeans.

Information architecture
I designed three different part for the above three main needs.

Main user flow


